What's new on AnswerThePublic

AnswerThePublic news feed and changelog.

New
October 16, 2020

Webinar 22nd October: How merging search and social data unlocks what people really think

We're doing another webinar and we'd love you to come:

How merging search and social data unlocks what people really think

Thursday 22nd October. 4.30pm BST.

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We'll show you how using a combination of search and social data will help you get to the heart of what people truly think about you, your brand or organisation, product or campaign.

Sign up >

Check our past webinars here.

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New
August 04, 2020

Webinar 12th August: How to use search data to truly understand the public

We're doing another webinar and we'd love you to come:

How not-for-profit professionals should be using search data to truly understand the public

Wednesday 12th August. 4.30pm BST.

Sign up >

Note: this webinar will primarily be for those working in not-for-profit, but it will still be useful for those who work in marketing more generally.

Find our how you could (and should!) use the skills you’ve learnt in your marketing career to benefit society as a whole - not just your clients or businesses.

Sign up >

Check our past webinars here.

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New
June 19, 2020

Title: Now live: free Pro AnswerThePublic education package worth up to $450

Access to premium video masterclass courses and an Ebook are now included as part of our Pro subscription.

We want to help you on your way to becoming a Search Listening expert, and make sure you’re getting the best out of AnswerThePublic.

Just sign in to your AnswerThePublic Pro account and scroll to the bottom of your dashboard, where you’ll find the following:

How to Master AnswerThePublic - video course, worth $199

You’ll learn how to get killer insights from the tool, as well as advanced Search Listening techniques that Sophie Coley - originator of this method - has used to help brands get to candid customer insights for the last decade.

90-minutes of learning through theory and practical exercises so that you can apply immediate insights to your business.

Consumer Insight in the Age of Google - eBook, worth $49

AnswerThePublic was made to help marketers quickly and easily generate powerful customer insight via Google searches.

This eBook will help you get the most out of the tool; from content planning, to audience insight, to brand and product development and to generating creative campaigns.

But there’s even more for Annual Pro customers...

Those on our Annual Pro plan will also get access to:

Search Listening and the Customer Journey - video course, worth $199

In this course, Sophie Coley teaches you exactly what Search Listening is and how to use it across the customer journey to improve your business decisions.

Enjoy 90-minutes of self-paced learning to become an expert in how Search Listening works – you could nail it in one morning.

Enjoy!

Hannah

P.s. Did you know Pro users can now get weekly email alerts when anything changes around your keywords? Basically we’ll share new questions being asked around your topic. Just switch on an alert from your Pro dashboard to try it out.

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New
May 22, 2020

Webinar 24th June: How observing online behaviour can help you produce better content

Our next webinar is coming up on 24th June and is about: 'How observing online behaviour can help you produce better content'.

Spaces on our webinars always go quickly, so sign up here as soon as you can.

Missed the last one: 'How search listening can help you track and manage your reputation online'?

You can watch the video here and on our YouTube channel.

Sign up to our next webinar.

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New
May 06, 2020

Title: New dashboard for Pro users

It’s now easy for Pro users to access your previous searches and snapshot reports with our new dashboard.

Simply log into your Pro account, and you will land on ‘Your Searches’ page, which looks like this:

From here you will be able to conduct a new search as usual.

But now you also have a list of all of your previous searches, to help you quickly get back to past snapshot reports.

To find a previous search, scroll down the list, or type a keyword you’ve used before into the ‘Filter by name’ entry box.

Once you’ve found your search you have one of three options:

1. Click on the name of the search - this will take you to the last snapshot you ran on this keyword:

2. If you have run multiple reports on a keyword, clicking on the specific date you want in the drop down will enable you to choose a snapshot to re-visit:

3. Click on ‘new snapshot’ to run a brand new search on the keyword straight away. It’s recommended that you should only run one snapshot on a single keyword in any 24 hour period:

Why do I need to run more than one snapshot for a keyword?

There are over 3 billion Google searches every day and 20% of those have never been seen before.

That means 525 million searches are brand new every day.

AnswerThePublic snapshots reveal what people are searching for at a particular moment in time.

In running regular snapshots of keywords that are important to you, you’ll keep on top of how your keywords are evolving, monitor changes to your terms and find new data which will give a deeper level of insight about how people search about your topic.

Run regular snapshots and use the ‘compare ‘ feature to see what has changed.

To understand more about how to use the ’compare’ feature, watch this video: https://youtu.be/BOqmur09NEc

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